Finding it hard to Recruit and Motivate Channel Partners?
Think Pipeline have successful working relationships with many Channel Partners specialising in a broad range of IT solutions. Our strong relationships with, and industry knowledge of channel partners enables us to help you quickly identify potential new partners and bring them onboard.
Our Channel Development team provide a full range of services, including:
- Research and profiling of channel partners
- Multi-lingual partner engagement
- Reseller recruitment
- End-user lead generation for new channel partners
- Database cleansing
- Channel surveys
- On-premise channel call out days and sales coaching
- Channel Event management
STEP 1
On-boarding Channel Partners
In an ever-increasing competitive market, partners have become more discerning when it comes to selecting which vendors they sign up with. Today, partners are looking for recurring annuity revenues/margin and net new customer logos.
Think Pipeline has proven that working with vendors to produce sales ready leads to put through new partners has a very positive initial impact on the Partner Management and sales teams.
STEP 2
Building Strong Relationships
The main challenge vendors face is how to motivate and gain mindshare with partner sales team after the on-boarding process.
Think Pipeline has again proven that working with vendors to offer new partners a combination of targeted pipeline generation and carrying out on-premise call out/call coaching days, working alongside partner inside sales/sales teams, boosts their pipeline and builds trust and mind-share.
STEP 3
Maintaining Partner Loyalty
Having developed a relationship and a pipeline, the next challenge is to maintain focus by continuing to nurture both the partner and their opportunities to generate new customer logos.
By implementing a quarterly program of lead generation with on-premise call out days, the Partner Sales teams continue to benefit from ongoing sales-ready leads and are motivated to continue selling your products.
Think Pipeline has helped many vendors, from early stage start-ups to global Tier 1 companies recruit new partners, boost sales pipeline and maintain channel motivation for the long term.
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